How have some companies found growth despite the odds? BCG research offers lessons from “uphill growers.”
BCG talks about uphill growth — mature business that found ways to grow sustainably– and suggests that it is important to consider key components of the organizations starting point to help define where growth will come from. The key components are competitive premium (higher gross profit margin) and competitive stability (relatively stable market shares, high entry barriers, etc).
The successful growth companies shared the following characteristics, they:
1. Earn the right to grow
2. Know their competitive advantage
3. Expand their field of vision
4. Integrate vision, choices and action.
See referenced article on www.bcgperspectives.com