Robert Cialdini explains the six ways to influence people – EXTENDED – Barking Up The Wrong Tree

See on Scoop.itEmerging leaders

Dr. Robert Cialdini is the authority on the study of influence. Here he explains how the six principles of influence can help you be more persuasive.

Kimberly Togman‘s insight:

This is a terrific and brief overview of Cialdini’s 6 classic principals of influence:


1. Reciprocity

2. Consistency (reminds me of Emerson’s "A foolish consistency is the hobgoblin of little minds"

3. Social Proof

4. Liking

5. Authority (as in being know as one)

6. Scarcity


Seems so simple and yet so few people do it well…

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